Business Studies

Contents : Preface, 1. Natural and Significance of Management Meaning of Management, Characteristics of Management, Management means being both effective and efficient, Objectives, Importance of Management, Nature of Management, Management as a Science, Management as an Art, Management as both Science and Art, Management as a Profession, Functions of Management, Levels of Management, Coordination, Elements of Coordination, Nature of Coordination, Coordination: The Essence of Management, Need of Coordination, Importance of Coordination. 2. Principles of Management Nature of Principles of Management, Fayols Principles of Management, Meaning of Scientific Management, Principles of Scientific management, Techniques of Scientific Management, Significance of Principles of Management, Fayol Versus Taylor 3. Business Environment Characteristics, Importance, Inter relation between Business and Environment, Dimensions of Environment, The General Environment, Changing Profile of Indian Economic Environment, Impact of Change in the Government Policy on Business and Industry. 4. Planning Meaning, Features/Characteristics of Planning, Importance of Planning, Process of Planning, Limitations of Planning, Types of Plans, Some Important Distinctions. 5. Organising Meaning, Features of Organising, Process of Organising, Importance of Organising, Types of Organisational Structures – Functional Structure, Divisional Structure, Formal and Informal Organisation, Delegation, Decentralisation. 6. Staffing Meaning, Features of Staffing, Need, Importance of Staffing, Staffing as a part of Human Resource Management, Evolution of Human Resource Management, Staffing as Both Line and Staff Activity, Staffing Process, Recruitment, Sources of Recruitment, Selection, Process of Selection, Training and Development, Need and Importance of Training. 7. Directing Meaning, Characteristics of Directing, Elements of Directing, Importance of Direction, Principles of Directing, Supervision, Importance of Supervision, Motivation, Need Hierarchy, Incentives, Leadership, Communication, Forms of Organisational Communication – Formal Communication, Informal Communication. 8. Controlling Meaning, Characteristics of Controlling, Importance of Controlling, Process of Control, Limitations of Controlling, Techniques of Management Control – Budgetary Control. 9. Financial Management Meaning, Financial Management, Objectives of Financial Management, Role and Importance of Financial Management, Finance Decisions, Financial Planning, Capital Structure, Fixed Capital, Working Capital, Operating Cycle and Working Capital. 10. Financial Markets Meaning, Functions of Financial Markets, Classification of Financial Markets, Capital Market, Classification of Capital Market – Primary Market or The New Issue Market, Secondary Market/Stock Exchanges – Money Market, Stock Exchange Trading Procedure, Stock Exchanges of India, National Stock Exchange of India (NSEI), Over the Counter Exchange of India (OTCEI), Securities Exchanges Board of India (SEBI). 11. Marketing Marketing, Features of Marketing, Marketing Management, Process of Marketing Management, Business Concepts and Marketing Philosophies, Marketing and Selling, Functions of Marketing Management, Role of Marketing, Marketing Mix, Product, Services, Industrial Products, Components of a Product Decision, Branding, Packaging, Labelling, Price Mix, Place Mix, Channels of Distribution, Physical Distribution, Promotion Mix, Elements of Promotion Mix, Advertising, Sales Promotion, Personal Selling, Publicity, Importance, Limitations, Public Relation Tools. 12. Consumer Protection Consumer Protection, Importance of Consumer Protection, The Consumer Protection Act, 1986, Rights of Consumers, Consumer Responsibilities, Provisions of the Act, Three Tier Grievance Redressal Machinery under the Consumer Protection Act, 1986, NGO and its Role. Bibliography Terminal Questions Sample Papers Sample Paper CBSE-(I) Sample Paper CBSE-(II)